4 Pillars of Branding

4 Pillars of Branding

Snap Happy Pics 4 Pillars of Branding

Branding is more than a pretty logo and color palette. Changing up the logo, colors and fonts of your business may not necessarily bring in more clients into your doors. There are four pillars of branding that go above and beyond aesthetics.

4 PILLARS OF BRANDING

1) CONTENT

  • Subject matter that contains substantive information or creative material.

  • EXAMPLES: Product, Service, eBook, Blog Post, Newsletter

2) STYLE

  • The look and feel of how you want to convey your business to your target market.

  • EXAMPLES: Logo, Sub-marks, Colors, Elements, Patterns

3) ENGAGEMENT

  • Avenues of how you chose to interact with your target market.

  • EXAMPLES: Social Media, Speaker, Workshop, Press, Interviews

4) STORY

  • A cohesive narrative that encompasses the facts and feelings that are created by your business and inspire an emotional reaction.

  • EXAMPLES: Your Journey, History of Your Business, Business Vision, Business Values, Your Client’s Story

Take 10 minutes to brainstorm examples to apply for the four pillars of branding for your own business. Grab your FREE DOWNLOAD worksheet to help plan your brand.

 
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